You will find that marketers and advertisers focus on sharing
qualitative information, so that it hits the aimed viewers, and communicates accurately.
So when you are promoting yourself online, you are making yourself visible to a
large audience. This indicates that unless you have valuable data, you are most
likely to be susceptible to the changes.
In fact early May, search marketers experienced a significant
movement which was mistaken as Google’s tweaks. Although this was not related
to the Panda algorithm, but it had to do more with the quality management of
the content that are posted. The search engine giant has shared little
information, but has clarified that the changes are a part of the core
algorithm.
This has also lead to specific factors based on ranking
perspective. Firstly, the studies have shown the increase in correlation
between how long people stay on a particular site, and how well the site ranks.
This has revealed some high ranking sites with good time on site metrics.
Secondly, upon noticing the social signals across key platforms,
it was found that there has been a definitive shift. This is a logical zone for
Google, because they had earlier claimed that sharing content is validating the
quality. It is definitely important to study the rankings and how they have
varied over time.
There are a few more weeks to learn about the shift. But how does
this impact the online marketers?
Although the Panda will negatively impact poor quality content but
the latest iteration will be rewarding through better visibility. So you have
to be the best among your competitors, and improve your chances for creating
quality content. Although it is an audience focused strategy, but the advantage
is that with this search engine, you don’t have to worry about being ‘in the
niche’, especially where social sharing does not happen.
Although it is very early to come to any deductions, but one
should be ready to make the most from the changes. More studies need to be
conducted on how the engineers plan to utilize the data post the deal.
