First, let us comprehend what is Penguin 3.0 without going into the ranking shuffle issue.It is basically a code name for the Google algorithm update.Its most important aim is to decrease the search engine rankings of sites that are in violation of Google’s Webmaster guidelines. Penguin 3.0 penalize websites that are unauthentic and especially those that are in violation of Google’s guidelines about linking.
Penguin 3.0 is an update that is long waiting for and finally it rolled out on October 17, 2014.Google has still not explained in detail about the percentage of search results this new version of Penguin has impacted or is there any big changes that are made to it since the last update.
Publishers were anxiously waiting for this update.If a website is hit by penguin , even if changes are made one has to patiently wait for the next update to find out if the changes are those that Google wanted.People who tried to discard bad links within the last three weeks that was actually extremely for this latest update.
There are drop in the rankings of the website because of the new Penguin 3.0 update because the discounted links will not be able to pass on the credit as they used to earlier.
It is Google’s suggestion that the latest version of the penguin will offer more chances for refreshes to happen more frequently.
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