Carney Technologies Services

Every year, search engine giant Google changes its algorithm about 500-600 times. While some are just minor changes, they occasionally roll out major updates that affect the search results in a way or the other. While the Google Panda update, launched in February 2011 was meant to stop the sites with poor quality content from working their way into Google’s top search results, the Penguin 3.0 release came unannounced from the search engine office that left many website owners baffled and confused. With this algorithm they have tried to demote a site that has a poor backlink profile.

Some of the things that have been clearly pointed out with this update are:

help sites that were previously hit that cleaned up their link profiles.

Unlike the other algorithm updates posted by Google, the Penguin update has been launched globally. So the sights in any language or region are open to the potential impact of this algorithm. While the Panda update was more based on the content and language of the websites, Penguin focuses on the link profiles and does not look into the content for that matter. So when SEOs are trying to analyze if their site(s) have been impacted, it will be hard to justify whether Penguin or Panda has downsized the issue since it is a multi week roll out.

Although the officials of Google have not specified the latest iteration of their algorithm but one can deduce that the data and findings that one shares on the website have been heavily impacted, both positively and negatively. Taking a cue from that one can make some inferences on the adjustments one needs to make to their website that will make a change to their website as well. For market researchers, knowing the dates of these updates can help to explain the changes in rankings and organic website traffic, thus leading to the improvement of search engine optimization. 

First, let us comprehend what is Penguin 3.0 without going into the ranking shuffle issue.It is basically a code name for the Google algorithm update.Its most important aim is to decrease the search engine rankings of sites that are in violation of Google’s Webmaster guidelines. Penguin 3.0 penalize websites that are unauthentic and especially those that are in violation of Google’s guidelines about linking.

Penguin 3.0 is an update that is long waiting for and finally it rolled out on October 17, 2014.Google has still not explained in detail about the percentage of search results this new version of Penguin  has impacted or is there any big changes that are made to it since the last update.

Publishers were anxiously waiting for this update.If a website is hit by penguin , even if changes are made one has to patiently wait  for the next update to find out if the changes are those that Google wanted.People who tried to discard bad links within the last three weeks that was actually extremely for this latest update.

There are drop in the rankings of the website because of the new Penguin 3.0  update because the discounted links will not be able to pass on the credit as they used to earlier.

It is Google’s suggestion that the latest version of the penguin will offer more chances for refreshes to happen more frequently.

Let us first understand what is the meta description and SEO is before delving into anything deep. Meta description is a fragment of HTML code. It offers a brief description of the web page.These are chiefly used for search engine pages. It usually finds its place after the title tag and before the meta keywords tag but the order is not in the least  important.

What exactly SEO is? SEO stands for search engine optimization.It influences the visibility of the website or the web page in a search engine.The earlier and more regularly a website occurs during the search of a search engine, the more visitors the website will get from the search engine users.

Optimized meta descriptions are of extreme importance since these help in ranking better for the keywords because these descriptions show up in the SERP. There is a deep relation between the optimized meta description and SEO and the following point explain this-

Optimized meta descriptions and SEO go hand in hand for the purpose of increasing the web page rankings.

The processes that are used to gain attention or traffic through social media websites like Twitter, Facebook, Google+ and so on, is referred to as social media marketing. The marketing programs usually focus their attention on generating and creating content that will attract the attention of the readers and will encourage them to share it over the social networks. A business-man can create awareness about his products, services, or basic information about his company among potential customers through internet. Its only time when everybody starts talking about the same thing as word travels faster in an electronic media and this results in earned media and not paid media.

Social media marketers use the platform of social media to market information and spread awareness among the people regarding any product or service that exists in the market for the use of consumers. The marketers can have a passive or an active approach regarding selling information online. Blogs, content communities and forum are places where people can share their views, reviews regarding any goods and services and recommendations, and this is part of the passive approach as it does not establish direct contact with the potential consumers. 

The active approach involves in the establishment of a direct contact with the customers who will enjoy the products and services. Strong public relation is developed and maintained and the users are encouraged to share their views and express their grievances freely in the company page itself. This helps in the growth of a company as they get a clear idea about what their customers want and what they are delivering. 

The advent of internet has helped to bring the world closer together and if you want your business to grow, you will have to include social media marketing in your marketing plan for your product or services. It will help to attract a lot of potential traffic that no other platform could possible provide you with.