Let us first understand what is the meta description and SEO is before delving into anything deep. Meta description is a fragment of HTML code. It offers a brief description of the web page.These are chiefly used for search engine pages. It usually finds its place after the title tag and before the meta keywords tag but the order is not in the least important.
What exactly SEO is? SEO stands for search engine optimization.It influences the visibility of the website or the web page in a search engine.The earlier and more regularly a website occurs during the search of a search engine, the more visitors the website will get from the search engine users.
Optimized meta descriptions are of extreme importance since these help in ranking better for the keywords because these descriptions show up in the SERP. There is a deep relation between the optimized meta description and SEO and the following point explain this-
- The content of the description in not at all a factor that matters the search ranking algorithm.
- The behavior of the user is important for the search algorithm.
- Click through rates are an integral part of the search algorithm ranking process.
- The meta descriptions is a feature which is of utmost importance for improving the click through rates from search result pages.
Optimized meta descriptions and SEO go hand in hand for the purpose of increasing the web page rankings.
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