The Pigeon algorithm update has affected the local search results in a big way. Traditionally, when there is a major change in the SERP’s caused by an update; the SEO’s accordingly change their approach, tactics and strategies so that they continue to gain a good amount of traffic on their sites. It is wise to diversify SEO strategies if you do not want to lose a bulk of your traffic, since it is Google’s world and we just happen to live in it. Read on to get an idea about how you can adjust and change your local search strategies in the post-Pigeon world..
- It will we helpful if you do a site audit. This simply means that you hire someone to forensically examine your site with the proper tools and their expert eyes making use of their expertise and knowledge to let you know what is good about your site and what needs to be improved or changed. The most common site audits that are related to SEO needs are security audits, site health audits, red flag audits, conversion optimization audits, competitive site audits, penalty and recovery audits and negative SEO or recovered site audits.
- Optimization of title tags is vital since title tags are essential for all aspects of SEO, conversions and usability. In simple terms, a title tag is a meta HTML element that defines the title of a webpage and also helps to summarize the content of the page. Optimizing title tags will help to improve search results since the first thing that hits the eye would be the blue line (the title tag) with the keywords. Few tips on optimizing a websites title are branding the title tag, entering keywords towards the beginning, use key phrases wherever possible, use synonyms, pipes, numbers and unique page titles, unique selling point should be included in the title, no more than two keywords should be used and the page titles should be relevant.
- The Page 2 Bump can also prove beneficial to attract traffic. All you have to do is note all the keywords that there are in the second page and look for the one that attracts the maximum traffic. This keyword sending you the most traffic will be your ‘Bumpword’. Focus all your attention in linking the bumpword to somewhere on the homepage and promote it for it to be your page one.
- Your site should have great content which will make the viewers interested in reading more and staying a bit longer. Get excellent content writers for this purpose and develop interested, original and fresh content.
- Always try to get reviews. Reviews and testimonials help with conversions and can also help you to reach the rank that you were hoping for.
If Google is not helping the cause of your business and you see your ranks falling lower with their every update, you can look for other places. Once you stop depending solely on Google, you will realize that there is lot of traffic available for the taking.
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