Google Is Using Social Signals as a Ranking Factors

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You will find that marketers and advertisers focus on sharing qualitative information, so that it hits the aimed viewers, and communicates accurately. So when you are promoting yourself online, you are making yourself visible to a large audience. This indicates that unless you have valuable data, you are most likely to be susceptible to the changes.

In fact early May, search marketers experienced a significant movement which was mistaken as Google’s tweaks. Although this was not related to the Panda algorithm, but it had to do more with the quality management of the content that are posted. The search engine giant has shared little information, but has clarified that the changes are a part of the core algorithm.

This has also lead to specific factors based on ranking perspective. Firstly, the studies have shown the increase in correlation between how long people stay on a particular site, and how well the site ranks. This has revealed some high ranking sites with good time on site metrics.

Secondly, upon noticing the social signals across key platforms, it was found that there has been a definitive shift. This is a logical zone for Google, because they had earlier claimed that sharing content is validating the quality. It is definitely important to study the rankings and how they have varied over time.

There are a few more weeks to learn about the shift. But how does this impact the online marketers?

Although the Panda will negatively impact poor quality content but the latest iteration will be rewarding through better visibility. So you have to be the best among your competitors, and improve your chances for creating quality content. Although it is an audience focused strategy, but the advantage is that with this search engine, you don’t have to worry about being ‘in the niche’, especially where social sharing does not happen.


Although it is very early to come to any deductions, but one should be ready to make the most from the changes. More studies need to be conducted on how the engineers plan to utilize the data post the deal.

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Carney Technologies Services - The name, the vision

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This is the age of generation Y. This is the age of technological advancement. When generation Y is the consumer, it is only logical that the only way to succeed is the digital way. From buying food items to getting a scholarship, everything is online.

No wonder successful marketing strategies these days involve specific digital tools like SEOs, SMOs, Web designing, web development and more instead of the traditional television ads and print media. This is where the cutting edge web solution providers like Carney Technologies services comes in.

This is a company with an International client base, we strive each day to meet and exceed every customer’s requirement. The driving principle here is to show results instead of speculation and help every client reach their best potential with our innovative strategies and unique content.  “Creativity and intelligent integration of ideas that work”, is our mantra and we are determined to stick to it.

But, our responsibility does not end there, we are a team dedicated not only to bring out the best in our client’s profiles but also adamant about helping them keep their positions. We think this is the way to build a strong and long standing relationship with our clients.

But, before drawing a conclusion let us brief you with all the ways we can help your business reach its full potential. This is how:
  • By managing your digital profile with the new age digital marketing tools so that you and your company gets the maximum views possible,
  • By providing you with unforeseen and highly creative content,
  • By giving you economical web based solutions to suit your budget, and finally
  • By delivering you on time. Yes, we know that time is an important factor as far as marketing is concerned.

We have no qualms about accepting that we want to rise to great heights, no. But, it is also our stern belief that if we rise, so do our clients. No one gets left behind.

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Increase Your Visibility on the Internet

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In this day and age it is not enough that your company has a website on the Internet. It is very hard to gain recognition on the Internet based solely on just putting up a website, because there are literally thousands of other companies with their own websites who are offering you the same services. This is why it is necessary to understand the importance of the SERP.

The SERP (Search Engine Result Page) is the web page where you will find the list of services after searching using a specific keyword. People use a number of different search engines. The three most popular engines are Google, Bing and Yahoo. As with any kind of marketing, the more prominent your visibility, the greater is the chance that people will use your product or service. On the Internet, if you can rank somewhere high on the first page of the SERP your website is much more likely to be viewed. 

This is why it is important to take the help of a top SEO consultancy service. The finest SEO consultancy services can help you to establish an effective and strong link between the service provider and the customer by using many different kinds of marketing tools and strategies to make your website rank higher.

These techniques include techniques known as ‘on page’ and ‘off page’. There is a difference between the two.

1). On Page SEO services include writing meta tag descriptions, meta descriptions and page titles, among other things. These techniques are all used on the websites homepage itself.

2). Off Page SEO services involve writing blogs, press releases and articles to help increase the website’s visibility. This kind of a service is done off the homepage of the service or product.

Carney Technologies Services is a reputed company which can give the finest service in regards to increasing your visibility across the digital spectrum at a very affordable price. There is also an initial free consultation which you can avail of. If you are interested in these services you can visit www.carneytechnologies.com to know more.

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Was Your Site Hit by Google’s Panda or Penguin?

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Every year, search engine giant Google changes its algorithm about 500-600 times. While some are just minor changes, they occasionally roll out major updates that affect the search results in a way or the other. While the Google Panda update, launched in February 2011 was meant to stop the sites with poor quality content from working their way into Google’s top search results, the Penguin 3.0 release came unannounced from the search engine office that left many website owners baffled and confused. With this algorithm they have tried to demote a site that has a poor backlink profile.

Some of the things that have been clearly pointed out with this update are:

  • Since this is a worldwide update, it has impacted all the versions of Google.
  • The rollout of the update has not covered all aspects and will take weeks to roll out completely.
  • The impact noted, is less than 1% of English queries and impacts other languages more or less.
  • The purpose of this algorithm being rolled out is to demote the sites with bad link profiles and 

help sites that were previously hit that cleaned up their link profiles.

Unlike the other algorithm updates posted by Google, the Penguin update has been launched globally. So the sights in any language or region are open to the potential impact of this algorithm. While the Panda update was more based on the content and language of the websites, Penguin focuses on the link profiles and does not look into the content for that matter. So when SEOs are trying to analyze if their site(s) have been impacted, it will be hard to justify whether Penguin or Panda has downsized the issue since it is a multi week roll out.
Although the officials of Google have not specified the latest iteration of their algorithm but one can deduce that the data and findings that one shares on the website have been heavily impacted, both positively and negatively. Taking a cue from that one can make some inferences on the adjustments one needs to make to their website that will make a change to their website as well. For market researchers, knowing the dates of these updates can help to explain the changes in rankings and organic website traffic, thus leading to the improvement of search engine optimization. 

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Google says the Thanksgiving ranking shuffle is connected to the Penguin 3.0 release from six weeks ago

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First, let us comprehend what is Penguin 3.0 without going into the ranking shuffle issue.It is basically a code name for the Google algorithm update.Its most important aim is to decrease the search engine rankings of sites that are in violation of Google’s Webmaster guidelines. Penguin 3.0 penalize websites that are unauthentic and especially those that are in violation of Google’s guidelines about linking.



Penguin 3.0 is an update that is long waiting for and finally it rolled out on October 17, 2014.Google has still not explained in detail about the percentage of search results this new version of Penguin  has impacted or is there any big changes that are made to it since the last update.
Publishers were anxiously waiting for this update.If a website is hit by penguin , even if changes are made one has to patiently wait  for the next update to find out if the changes are those that Google wanted.People who tried to discard bad links within the last three weeks that was actually extremely for this latest update.

There are drop in the rankings of the website because of the new Penguin 3.0  update because the discounted links will not be able to pass on the credit as they used to earlier.
It is Google’s suggestion that the latest version of the penguin will offer more chances for refreshes to happen more frequently.

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